Simulating learning is the best Andragogy

The forgetting curve hypothesizes the decline of memory retention in time. We lose information over time when there is no attempt to retain it. The stronger the memory, the more extended time that a person can recall it. A typical graph of the forgetting curve purports to show that humans tend to halve their memory of newly learned knowledge in a matter of days or weeks unless they consciously review the learned material.

In today's context, it is getting worst with numerous distractions and information overload. The critical question is how do you impart new skills in the shortest possible time with longer retentions. In adult learning theories and classroom lectures have minimal impacts; only a few % will make an effort to learn and apply the concepts, the majority will be vacationing in the class. There are many reasons for such behavior, some being too many priorities, pressing deadlines at work, work-related distraction and most importantly information overload which everyone gets on a real-time basis in their smartphones.

How to impart new skills in shortest possible time? The answer is learning through simulating the environment. Adult likes to learn by doing (majority), experiential learning helps them to put the concepts to use immediately and see what works and what does not, they are getting real-time feedback and also able to discuss with fellow learners or the facilitators for coaching and mentoring. There are four types of learners (VARK), Visual, Auditory, Read/Write and Kinesthetic. Hence simulating an environment which caters to all four learning types will yield the best outcome. Digital simulations are useful; however, it mostly caters to visual and auditory learners; over period learner also gets screen fatigue. The best forms of learning simulation are Role plays / Board games. These simulations cater to all four learning types and bring variety and excitement. It also helps to connect with fellow learners, improve team bonding, influencing skills and stakeholder management. Various studies have shown, there is better retention of knowledge and learning if learned in a fun, exciting and happy way.

One of our simulations are - "Adrenaline" Objective: To gain recognition at the annual prestigious Works Award ceremony, How to Win: Be recognised as the Agency of the Year by grabbing the most awards without compromising on service provided to client(s). Participants learn to:

• Communicate effectively and persuasively in a highly competitive business pitch out

• Manage difficult clients and/or situations that arise in a professional and effective manner

• Prioritise tasks to manage heavy workload efficiently to meet tight deadlines

• Strategise and execute on delivering creative persuasive messages to influence the public

To compete against the big power house in the industry, several companies decided to engage with an Advertising Agency to help their company boost brand awareness through increasing branding activities. Participants are Advertising Agencies servicing FMCG client.At the end of the year, the clients will expect to gain recognition at the annual prestigious Works Award ceremony.